Gartner calls for a rethink of junior marketing roles
Its new 2030 forecast puts training and career development at the centre of the AI staffing debate.
1 min read
The Marketer Fizz newsroom
Strategy
Making better decisions about the role of AI in your marketing.
3 stories
AI is becoming routine in B2B. Trust is still catching up.
Forrester’s new research summary pairs widespread use with concerns about confidently incorrect answers.
1 min read
Harrison Rose puts account selection at the centre of AI strategy
A new EUVC summit recap makes the case for using AI to decide where a go-to-market team should spend its attention.
1 min read