Microsoft’s 30 September advertising update announces a HubSpot integration for connecting ad activity with contacts, deals and revenue. It also describes automated lead follow-up through actions configured in HubSpot. Microsoft includes Copilot among the surfaces in its advertising ecosystem; this is not a new Copilot-only ad product.
Based on Microsoft Advertising ·
From the ad to the deal
Microsoft says the integration can connect clicks to CRM records and trigger configured follow-up, such as assigning a sales representative. Eligibility depends on subscription plans, access levels and setup requirements. Its growth claims are vendor claims, not independently verified results.
Read the regional fine print
The same update expands LinkedIn company lists from 1,000 to 10,000 names. Microsoft explicitly says the underlying consumer data excludes users in the EEA, the UK and Switzerland. European teams should check eligible markets before building an account-based targeting plan around the feature.
Choose one campaign and reconcile its clicks, contacts and closed deals before reallocating budget. Confirm regional eligibility separately from the ability to connect your advertising account.
Sources
- Less busywork, more growth: What’s new in Microsoft Advertising this September
Microsoft Advertising · Announcement ·
Written with AI assistance from the sources above. The marketing perspective and next move are our interpretation. Our editorial approach.
