Amazon puts more ad planning inside a conversation
Amazon Ads Agent’s expanded closed beta includes European markets. Eligibility and features still vary by account.
1 min read
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Shopify lets browser AI agents reach the checkout
New WebMCP support connects shopping assistance to checkout, with buyer confirmation still required to place an order.
1 min read
Gartner calls for a rethink of junior marketing roles
Its new 2030 forecast puts training and career development at the centre of the AI staffing debate.
1 min read
Clarity gives brands more control over AI visibility reports
Microsoft’s latest update lets teams account for abbreviations, local names and misspellings when classifying brand queries.
1 min read
AI is becoming routine in B2B. Trust is still catching up.
Forrester’s new research summary pairs widespread use with concerns about confidently incorrect answers.
1 min read
Amazon’s DVA+ brings more of the media plan into one campaign
The new buying experience starts in a US closed beta. Amazon’s international expansion remains a rollout plan.
1 min read