LinkedIn announced on 22 October that advertisers can buy its connected-TV ads through Google’s Display & Video 360. The integration combines LinkedIn professional audience signals with streaming inventory supplied through Microsoft Monetize. For European teams, the geographic distinction matters: this route targets US audiences.

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A new buying route for an existing format

Advertisers can use job title, industry and seniority signals while managing the buy in DV360. LinkedIn already offered connected-TV buying through Campaign Manager and other demand-side platforms; its Amazon DSP expansion was announced in May. The new element is the Google buying route.

Google included the partnership in its first monthly Marketing Platform Drop. That announcement separately covers Gemini-curated Marketplace bundles for sports and major events, and a Gemini-assisted Search Ads 360 Home view. Those are separate product updates, rather than evidence that LinkedIn’s audience matching has changed.

Google’s original post places the CTV integration alongside those other updates. The access conditions come from LinkedIn’s product documentation.

From the source · Google Marketing Platform · @GMktgPlatform ·

Google announces its October platform updates, including LinkedIn CTV inventory in DV360.

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Check eligibility before moving the budget

LinkedIn’s DSP help page describes the feature as in testing and limited to managed accounts with a dedicated representative. A planner can have a familiar buying interface and still need a representative to open the gate.

The detail

The documented DSP buying conditions

These conditions cover LinkedIn CTV activation through supported DSPs, including DV360.

The documented DSP buying conditions. These conditions cover LinkedIn CTV activation through supported DSPs, including DV360.
RequirementCurrent condition
AccountLimited managed accounts; confirm eligibility with a representative
Audience and languageUS audiences; English ads
Minimum spend$50,000 over 30 days
Minimum audienceOne million
ActivationRepresentative supplies a Deal ID; allow up to five business days
The US condition describes audience targeting, not the location of the agency. The announcement gives no European audience launch date.Source: LinkedIn Help, checked 23 October 2026 · 2026-10-23

A simpler buying workflow still needs an outcome test

LinkedIn quotes VistaPrint’s programmatic and streaming lead welcoming the extra flexibility. The announcement supplies no campaign results from that customer. Its broader CTV effectiveness claims should not be read as an independently measured lift from adding DV360.

For teams with a US brief, the practical change is another place to activate the buy. Keep the LinkedIn deal in its own line item if using iSpot measurement, as the help page requires, and distinguish delivery measures such as reach and frequency from business outcomes.

Sources

Written with AI assistance from the sources above. Analysis and practical implications are our interpretation. Our editorial approach.