Google Ads · Advertising
AI Max for Search
AI search matching and ad optimisation with global advertiser access.
Where can you use it?
Access for this release, with the country and account conditions that apply.
EU / EEA
AvailableGlobal Search access
Global advertiser access is confirmed. Google says AI Max for Search left beta in April 2026; individual newer features can have separate rules.
United Kingdom
AvailableGlobal Search access
Global advertiser access is confirmed. Google says AI Max for Search left beta in April 2026; individual newer features can have separate rules.
Switzerland
AvailableGlobal Search access
Global advertiser access is confirmed. Google says AI Max for Search left beta in April 2026; individual newer features can have separate rules.
United States
AvailableGlobal Search access
Global advertiser access is confirmed. Google says AI Max for Search left beta in April 2026; individual newer features can have separate rules.
Release timeline
Global advertiser access announced
Google opened the Search campaign beta globally. Its 2026 product page subsequently confirms the core feature left beta.
Google: AI Max expands to advertisers globally Google: AI Max for Search and 2026 availability update
The evidence
Original provider sources behind the access information above.
- Google: AI Max expands to advertisers globally
blog.google · Published 10 Sept 2025
- Google: AI Max for Search and 2026 availability update
business.google.com