Toast expanded IQ Grow on 6 October with SEO, Reviews and Offers agents. The service combines AI with a dedicated human marketer and uses a business’s own Toast data.
Based on Toast ·
Discovery and offers are beta features
The SEO Agent reviews online presence and Toast data to recommend improvements for traditional and AI search. The Offers Agent recommends promotions for an operator’s goals using guest and transaction data. Both are labelled beta.
Reviews join the existing campaign workflow
The Reviews Agent prompts guests for reviews during existing interactions and provides a direct feedback channel. The existing Marketing Agent prepares email, SMS and social campaigns for approval. The release does not establish European eligibility for these new agents.
For marketers
Our reading: linking recommendations to restaurant transactions may help teams ask more specific questions about demand. A proposed offer still needs margin checks, and a before-and-after customer testimonial does not establish a general causal uplift.
Confirm account access and beta terms, then evaluate one recommendation against actual guest outcomes and discount costs.
Sources
- Fall release and Toast IQ Grow update
Toast · Announcement ·
Written with AI assistance from the sources above. Analysis and practical implications are our interpretation. Our editorial approach.
