OpenAI’s Dots agents have a split European rollout. Business Premium is rolling out worldwide, and Enterprise access is available worldwide through an administrator setting. Pro access excludes the EEA, UK and Switzerland.

Based on 3 primary sources · See sources

An agent that keeps working

Announced at DevDay on 29 September, Dots is designed to carry out continuing responsibilities rather than respond only when prompted. Each agent uses GPT-6 Astra and has its own cloud computer and connected applications.

Users set a goal and boundaries, then review the work the agent produces. That model can cover recurring tasks, but the availability of the agent should not be confused with proof that any particular marketing workflow runs reliably without supervision.

From the source · OpenAI · @OpenAI ·

OpenAI introduces dots in its original launch video.

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Plan determines European access

Pro access covers the $100, $200 and $500 tiers for adults in supported regions outside the EEA, UK and Switzerland. Business Premium has a worldwide rollout, while Enterprise requires an administrator to enable Dots because it is off by default.

Rollout is gradual, so eligibility does not necessarily mean the feature is already visible in an account. The distinction is more precise than calling Dots either “available in Europe” or “unavailable in Europe”.

Availability checked on 2 Oct 2026. Forecasts are not confirmed access.
ProductLaunch statusEurope
Pro 100 / 200 / 500Gradual rollout; users over 18EEA, UK and Switzerland excluded
Business PremiumGradual worldwide rolloutIncluded in worldwide rollout; access may not appear immediately
EnterpriseWorldwide rollout; admin enablement requiredIncluded in worldwide rollout; off by default

For marketers

European teams assessing Dots face a subscription decision before a workflow decision. A Pro account and a business account can have different access despite belonging to the same organisation.

Sources

Written with AI assistance from the sources above. The marketing implications are our interpretation. Our editorial approach.