Microsoft announced custom brand terms for Clarity’s AI Visibility dashboard on 29 September. Teams can edit the terms used to identify branded queries, including abbreviations, translated names, alternative spellings and common typing errors.
Based on Microsoft Clarity ·
A clearer definition of your brand
The controls sit under Settings, then AI Visibility. Related terms can be grouped under a brand name, and reports can be filtered by the group or an individual term. Microsoft says this is intended to improve the classification of branded and non-branded queries.
Treat a definition change as a reporting change
Our reading: if you broaden the terms counted as branded, a change in that segment may reflect your new definition. Save the term list and the date you edited it alongside your reporting notes. This helps colleagues interpret the next chart without assuming the brand suddenly gained attention.
Ask local market colleagues which names customers actually use. Agree the list before you compare branded visibility across markets.
Sources
- Custom brand terms in Clarity AI Visibility
Microsoft Clarity · Announcement ·
Written with AI assistance from the sources above. The marketing perspective and next move are our interpretation. Our editorial approach.
