Meta’s 6 October Advertising Week announcement expands creative tools while keeping campaign actions in testing. Availability varies by feature.
Based on Meta newsroom ·
The rollout is not one switch
Ads Creative Studio is expanding to more advertisers. Generating video from existing static assets in Advantage+ creative is generally available; catalogue product-video generation remains a beta for eligible advertisers.
Conversational campaign creation, targeting or budget changes, and scheduled tasks are still being tested. AI audience discovery is planned for Detailed Targeting later this year.
What is available now?
Meta’s stated status · 6 October announcement
| Feature | Status |
|---|---|
| Ads Creative Studio | Broader rollout |
| Static asset to video | Generally available |
| Campaign actions and scheduled tasks | Testing |
| AI audience discovery | Planned later this year |
Prepared work still needs approval
Meta says external AI tools can prepare campaigns that arrive as Ads Manager drafts, subject to advertiser permissions and explicit approval before publication. No independent results are established here.
Sources
- Advertising Week: rollout and testing status
Meta newsroom · Announcement ·
Written with AI assistance from the sources above. Analysis and practical implications are our interpretation. Our editorial approach.
