Consumers who use AI shopping assistants are more likely to say they will increase their holiday spending, according to Klaviyo’s holiday shopping research. Some 34% intend to spend more, compared with 14% of non-users.
Based on 2 primary sources · See sources
The 2.4-times figure measures intention
The survey covers 6,750 consumers across eight markets. Its comparison means AI users are roughly 2.4 times as likely to plan an increase; it does not mean they will spend 2.4 times as much. Nor does it establish that using an assistant caused the difference.
The distinction leaves an interesting commercial question: whether assistants are attracting shoppers already inclined to research and buy more. The survey alone cannot separate that explanation from an effect of the technology.
Klaviyo shares its holiday research on AI shopping and spending intentions.
View the original post on X ↗The UK result sits close to the US
In the UK, 62% say they intend to use AI for holiday shopping, against 61% in the US and 81% in Singapore. Klaviyo also reports differences in the categories shoppers explore, including beauty in the UK, France and Italy.
Email remains the preferred marketing channel across the surveyed markets, ranging from 52% in Singapore to 73% in the UK. Interest in AI-assisted discovery is not, in these findings, displacing email.
Sources
- The State of the Holiday Buyer 2026
Klaviyo · Research
- Holiday research announcement
Klaviyo · Announcement ·
Written with AI assistance from the sources above. The marketing implications are our interpretation. Our editorial approach.
