ElevenCreative has shared a headphones-ad workflow that changes the feel of a generated commercial by revising its voiceover. Posted on 4 October, it is a creative demonstration rather than a new model launch: ElevenLabs introduced Eleven v4 on 28 September.
Based on 4 primary sources · See sources
Three references feed the video
The company starts in Flows with image, text-to-speech and music references connected to a video-generation node. It then returns to the voice node, rewrites the script and adds delivery tags for a more intimate, slower, softer read.
A headphones commercial demonstrates a revision to script and vocal delivery.
View the original post on X ↗The model behind the demonstration
ElevenLabs says v4 supports more than 90 languages and direction through natural language and inline audio tags. It is available through ElevenCreative, ElevenAgents and the API. The announcement does not provide a country-by-country access list.
For marketers
The useful idea is to turn vague feedback about an ad’s mood into concrete script, pacing and delivery choices. This vendor example shows a workflow; it does not establish that the revised ad sells more.
Keep the visual cut fixed and compare voice treatments against the same brief. Ask reviewers to identify what changed before testing the versions with an audience.
Sources
- Headphones ad and voice direction demo
ElevenCreative · Announcement ·
- Flows reference nodes in the demo
ElevenCreative · Announcement ·
- Script changes and inline direction tags
ElevenCreative · Announcement ·
- Eleven v4 model announcement
ElevenLabs · Announcement ·
Written with AI assistance from the sources above. The marketing implications are our interpretation. Our editorial approach.
