Creatify has launched Boreal H3, a video model adapted from MiniMax H3 for advertising. The company’s release focuses on a recurring problem in generated ads: products and people changing appearance between shots.
Based on 2 primary sources · See sources
Product details are the target
The model is designed to follow references for product shape and labels, maintain a creator’s identity, and respond to camera and sequence instructions. Creatify’s technical report was published on 28 September, ahead of its 30 September launch post.
In its evaluation, Creatify reports reference fidelity of 85.3%. It also reports brief completion rising from 28% to 50%, and identity consistency improving from 83% to 94%. Those figures describe the company’s tests, not independently verified campaign performance.
Creatify introduces Boreal-H3 and shows a video created with its Ad Agent.
View the original post on X ↗A production benchmark, not a sales result
The report evaluates whether generated videos follow the supplied references and brief. It does not establish an improvement in conversions or return on ad spend.
That distinction matters for a product-led ad: keeping a label legible is a production requirement, while persuading someone to buy is a separate result. Boreal H3’s stated improvements address the first problem.
Sources
- Boreal-H3 technical report
Creatify Labs · Research ·
- Boreal-H3 original announcement
Creatify Labs · Announcement ·
Written with AI assistance from the sources above. The marketing implications are our interpretation. Our editorial approach.
