Cloudflare announced on 30 September that Pay Per Use is in beta. Participating AI companies offer a price for a defined use of a publisher’s content. The publisher chooses whether to accept; the buyer reports usage, and Cloudflare handles billing and payouts.
Based on Cloudflare ·
A different unit of value
The scheme separates using content from fetching it. Cloudflare’s existing Pay Per Crawl charges for access; Pay Per Use charges for what happens afterwards. Publishers can see reported usage and earnings in the dashboard.
A beta, with participating buyers
Cloudflare says it is working directly with buyers and publishers who opt in. This is not a universal levy on AI systems or a guarantee of revenue. The announcement does not establish what an individual European publisher would earn.
Before pursuing a licensing offer, identify which content creates customer demand and which has standalone value. Compare the commercial terms with your existing goals for reach and referrals.
Sources
- Pay Per Use: when AI uses your work, you should get paid
Cloudflare · Announcement ·
Written with AI assistance from the sources above. The marketing perspective and next move are our interpretation. Our editorial approach.
