ChatGPT shopping now includes virtual try-on for clothing and accessories, according to OpenAI’s current help documentation. A button on product listings lets shoppers upload a selfie and generate an image of how an item could look on them.

Based on OpenAI

A generated preview inside shopping

Users can also upload a clothing or accessory image in a conversation and ask for a try-on. Reference photos are saved for reuse and can be changed or removed in Settings under Personalization. Product favorites and folders can be kept in ChatGPT Library.

A visual preview, with limits

OpenAI warns that try-on images may not reproduce a product or person exactly and do not guarantee fit or size. The documentation says shopping is available on mobile and web, but does not give a separate try-on country or plan rollout list.

We checked the documentation on 3 October. It does not establish a precise launch date for try-on, so this report covers the documented feature rather than a confirmed same-day launch.

For marketers

For fashion brands, the generated preview adds another place where product appearance can change. It is not a substitute for accurate garment images, measurements or a clear return policy.

Sources

Written with AI assistance from the sources above. The marketing implications are our interpretation. Our editorial approach.