A report published by AI visibility vendor Track My Visibility on 30 September analyses 7,497 ChatGPT ad observations across 1,957 prompts that returned ads and 1,346 advertiser names. In its 63 company-specific questions, the researchers report that ads came from other companies rather than the named brand.
Based on Track My Visibility ·
Local intent, different advertisers
The vendor also reports that 86.2% of questions naming a non-US market returned no advertiser from that market. That is a finding within its sample, not evidence that European advertisers cannot participate or that local targeting is unavailable.
What the numbers cannot tell you
The dataset contains observed ads from tracked accounts. Its prompt count includes questions that returned at least one ad, so it cannot establish how often ChatGPT shows advertising overall. The vendor’s observations should not be treated as an OpenAI policy statement or a representative market census.
Check a small set of branded and local-market journeys, recording sponsored placements separately from answers. Use the results to frame an experiment, rather than assuming the report predicts your own campaign performance.
Sources
- We studied 7,497 ChatGPT Ads: What they tell us about the new ad layer
Track My Visibility · Research ·
Written with AI assistance from the sources above. The marketing perspective and next move are our interpretation. Our editorial approach.
