Amazon announced on 29 September that Ads Agent’s conversational capabilities are expanding across media planning, campaign management and performance analysis. Advertisers in the beta can ask for audience estimates, reach forecasts and budget recommendations in natural language.
Based on Amazon Ads ·
From the question to the campaign
Amazon also describes recommendations for individual Sponsored Product campaigns, including bids and budgets, plus analysis of performance trends. These are capabilities described by the platform; this announcement does not establish an improvement in campaign results.
Europe is included, with limits
The closed beta lists Belgium, Germany, Spain, France, Italy, the Netherlands, Poland, Sweden, Turkey and the UK. Access is for eligible self-service and managed-service advertisers, with differences by marketplace, language, campaign type and capability. Amazon directs interested advertisers to their account team.
If your account qualifies, try one planning question against an existing campaign. Keep the original plan beside the answer and ask which assumption would change your decision.
Sources
- Amazon Ads Agent conversational experience update
Amazon Ads · Announcement ·
Written with AI assistance from the sources above. The marketing perspective and next move are our interpretation. Our editorial approach.
